Thursday, December 23, 2010

Middletown City Schools goes Social

As recently as this fall, Middletown City Schools has jumped into the local social community with Twitter and Facebook. I think Debbie Alberico is to blame.

Debbie Alberico  is the Director of Community Relations / Communications at Middletown City Schools. Ms. Alberico has always reached out to the internet as a way to communicate to and from parents, students and the public

She sees her top most important job is to "Develop and supervise the implementation of strategic
communication plans". Source: Linkedin profile

The Middletown City School District is expected to see a reduction in state funding for next year. The reduction could be up to $5 million. The impact of the 20% reduction to the general operating budget could cause a reduction in services and programs offered in the schools. So how does Middletown City Schools communicate to the community while seeing a potential hit to her budget?

The answer is social communication. For years Debbie Alberico has informed the community via press releases to the local newspaper as well as other media outlets such as television, radio and local web sites.

Here are a few examples of important school news provided to MiddletownUSA by Debbie Alberico:
12/2/2010  Immediate Release   Elementary students celebrate Rosa Parks with essays, prizes and role models Details:  1:30 PM, Friday, December 10, Rosa Parks Elemen...
November 29, 2010 School or Department: Middletown High School Special Education Who: Students with special needs involved in volunteer community work program and staff assigned to pro...
  WHASSUP WITH CHARACTER? Nov. 18, 2010  For Immediate Release      Middletown High School Boy’s basketball players, along with other st...
COMMUNITY PEP RALLY Thursday, November 4 at 6:30 pm MHS - Paul Walker Gym Help the Middies celebrate their 10-0 season and build the excitement for the playoff games.   C...
   Say “Boo” To Drugs Word Of The Day   Each morning during the week, a riddle will be read during the morning announcements, the answer to which has the ...

Now Middletown City Schools is adding to their communication efforts by adding social accounts.

Follow Middletown Schools on their Twitter Account:!/middletownOH
They have 143 Tweets and 200 followers at the time of this posting. With this feed you can hear as it happens such things as Middie Scores: EX: Middies over Beavercek - 61 - 41. GO MIDDIES!!
Also announcements and links to school news and spirit initiatives.

Follow Middletown Schools on Facebook:
According to the Facebook Page: This is the official Facebook page for the Middletown City School District in Middletown, Ohio, Where Every Student is a Star! MCSD is an Asset Building District.
See what kids need to succeed.

Middletown City Schools also has a blog:

The Middie Buzz Blog
The Middletown City School District is committed to open and honest communication with our community. In an effort to further that commitment, we have created the Middie Buzz Blog. We invite you to participate by submitting your thoughts using the box on the right. 

An on-line SWOCA managed progress report and report card called Progress Book.

The School District has a very nice, updated website located here:

Kudos to Middletown Schools and their social initiatives. Also kudos to Debbie Alberico. I'm sure she is behind many of these initiatives along with many others she has encouraged to communicate the important news of the school.

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